Public Relations Case Study

Situation

A holding corporation with multiple companies in mechanical, electrical, metal and plastics manufacturing and fabrication added a medical manufacturer company to its portfolio. The holding company wished to increase awareness of the new medical company and expand the market presence of its other companies.

Solution

In partnering with the client, AllOut Marketing:

• launched a multifaceted public relations campaign.
• introduced the medical manufacturing company to the top key industry editors and publications.
• developed a tradeshow public relations campaign.

Deliverables

AllOut Marketing:

• identified the top key medical manufacturing industry publications.
• developed a media list and media calendar for the identified top industry publications.
• pitched and scheduled multiple interviews for articles in the publications, not only featuring the medical manufacture company but also the holding company.
• secured additional back-to-back interviews with key industry media at important annual tradeshows.
• prepared and trained the management team for media attention.

Measurements of Success

By partnering with AllOut Marketing, the client:

• within 12 months, was viewed as the leader in outsourced medical manufacturing processes.
• had 14 featured articles published in key industry journals as the high technology solution for outsourced medical manufacturing.
• was featured and covered by the media a minimum of 20 times within the first 6 months.
• was comfortable and prepared for dealing with all aspects of media interest.

For more information on developing a successful media relations plan, please contact us.