Web Site Development and Design Case Study

Situation

An international manufacturer of medical products that treats urogenital and incontinence disorders needed to create a website that successfully targeted and reached four separate—and very different—audiences, was in compliance with the FDA in discussing their pre-FDA approved products, and could support multiple languages.

Solution

In partnering with the client, AllOut Marketing:

• worked to identify the four target audiences and their needs.
• optimized the content for relevant key phrases.
• developed and implemented strategies for FDA regulatory compliance.
• created a professional looking and attractive page layout that could easily be translated into multiple languages.

Deliverables

AllOut Marketing developed a website that:

• recruits patients and physicians for preclinical research studies while providing clear and succinct product information.
• quickly funnels visitors into four distinct navigation pathways containing helpful visual indicators of a visitor’s location in the site.
• features automatically updated “last modified” timestamps as part of complying with FDA regulations.
• automatically alerts visitors any time they are about to browse to an external site, to satisfy legal requirements.
• is powered by a content management system that supports a wide range of languages.

Measurements of Success

By partnering with AllOut Marketing, the client:

• successfully launched an FDA-compliant website for pre-FDA approved products.
• saw a 106% increase in number of overall visits.
• received 118% more traffic from Google.
• experienced a 550% jump in visits for a crucial key phrase.
• saved thousands of dollars in a later addition of pages in German, due to the site’s robust support of multiple languages.

For more information on developing an FDA-compliant website, please contact us.