Market Research Case Study

Situation

In considering the acquisition of a new technology, a manufacturer of medical diagnostic equipment needed healthcare market research to better understand the current and future market, the reimbursement environment, and the product requirements before deciding to develop the technology and marketing strategy to launch a new product.

Solution

In partnering with the client, AllOut Marketing:

• assessed the new technology for the point-of-care market, and determined testing standards, market numbers, pricing and competitors
• determined current reimbursement environment, accepted codes, key issues, and critical factors for a positive reimbursement outcome

• determined market need for product, product design, barriers to entry and critical factors

Deliverables

By partnering with AllOut Marketing, the client received:

• data and analysis identifying market standards
• analysis of the testing process in clinics and physician offices
• in-depth discussion of the market’s current and future technology developments
• product design standards and information regarding the reimbursement environment
• recommendations for product design for acceptance in clinic
• recommendations for pricing
• recommendations for CLIA status

• product launch recommendations

Measurements of Success

By partnering with AllOut Marketing, the client:

• Saved millions of product design and development dollars by making an informed market decision based on real-time market data

For healthcare market research that provides valuable market insight, please contact us.