Corporate Branding Case Study

Situation

With a new ownership structure and a new name, this company needed a to re-establish itself in the testing industry, create visibility for its services and build a strong brand.

Solution

In partnering with the client, AllOut Marketing strengthened the brand by:

• developing positioning and key messages based on a thorough analysis of the company’s strategic market direction, target audiences, competition and customers
• developing a communications campaign aimed at integrating key messages and positioning
• creating an online presence targeted at multiple audiences
• creating informative marketing materials with consistent key messages
• initiating a local and national public relations campaign

Deliverables

By partnering with AllOut Marketing, the client received:

• an attractive website optimized, with keywords in strategically weighted positions
• a focused, twelve-month tradeshow campaign
• a media relations plan targeted to obtain coverage in multiple media outlets
• national industry awareness through a focused trade-show strategy
• effective printed sale tools enthusiastically used by the new sales force

Measurements of Success

By partnering with AllOut Marketing, the client received:

• received a successful website that increased lead generation by 50%
• an effective tradeshow strategy that increased booth traffic by 100%
• three key new customers brought in through local media

For an updated brand and marketing strategy targeted to your industry, please contact AllOut Marketing.