Direct-to-Consumer Marketing Case Study

Situation

A manufacturer of a medical device that treats incontinence sought to re-launch a product to their targeted patient market after market responses from their initial efforts were disappointing.

Solution

In partnering with the client, AllOut Marketing:

• identified two key patient audiences
• developed targeted messages to effectively reach the identified audiences
• developed a creative and confidential way to reach difficult-to-contact patients
• educated incontinence sufferers about new therapy

Deliverables

By partnering with AllOut Marketing, the client received:

• product positioning and key benefits for the consumer
• effective, direct-to-consumer mailers designed to educate patients in the privacy of their own home
• a strategic trade show marketing campaign with incorporated key messages for their industry market
• effective trade show marketing tactics including pre-show website marketing, booth staff training, advertising, promotion, and public relations

To effectively reach your target audience at medical trade shows, please contact AllOut Marketing.