Event Management Case Study

Situation

A manufacturer of clinical diagnostic instrumentation and assays sought to increase visibility at its 20,000-attendee national trade show to obtain more leads and expand booth traffic while increasing awareness of key product lines.

Solution

In partnering with the client, AllOut Marketing:

• developed interactive game reinforcing product information
• created integrated communications materials
• designed and produced reusable game cards
• implemented giveaway strategy with immediate show-floor visibility and long-term product reminder
• coordinated and managed on-site customer events and workshops

Deliverables

By partnering with AllOut Marketing, the client received:

• spectacular on-floor tradeshow buzz and excitement
• increased corporate visibility and product awareness as never done before
• constant, high booth traffic throughout the entire show, from booth opening to booth close
• effective pre-show mailer that delivered a high number of attendees to booth

Measurements of Success

By partnering with AllOut Marketing, the client:

• drew from 750 to 1000 booth visitors per day
• increased “hot” leads by 225%
• was the hit of their annual key tradeshow

For trade show marketing strategy and execution that deliver noticeable results at medical trade shows, please contact us.