Branding and Product Launch Case Study
Situation
A mobile technology solutions company has developed specimen tracking and courier management software for the medical industry. The company is new to the healthcare market and needs to build brand awareness for its web-based application. Targeting laboratory professionals, the company needs a simple, intuitive online tool to explain product benefits and technology.
Solution
AllOut Marketing introduced the company’s new software and enhanced its brand awareness using proven medical marketing tactics. AllOut Marketing:
- Created a cohesive brand campaign targeting the laboratory professional
- Managed and executed the product launch through public relations, marketing, and web strategy
- Developed a website and marketing collateral that introduced the online tool to the medical market
- Established key messages and communication tools for the product’s sales team
- Launched the brand and web-based product at a key national industry conference
Deliverables
The company achieved its marketing goals and received outstanding results because AllOut Marketing delivered:
- An intuitive, easy-to-navigate product website
- Simple step-by-step instructions and illustrations for using the product
- Search engine-optimized web content that draws the target audience to the website
- Consistent branding throughout all product sales and marketing collateral
- Focused product sales messaging for the company to utilize when communicating to customers
Measurements of Success
Exceeding the company’s expectations, AllOut Marketing produced a successful campaign and, as a result, the company received:
- Increased, steady flow of web traffic from search engines and public relations efforts
- 12% sales increase from new customers
- One-to-four return on their marketing investment
- Target market saturation and significant brand awareness