Event Campaign Case Study

Situation

A medical company has a natural, plant-based product that is unique to the medical industry. The product benefits several surgical disciplines and the company is unsure which market to address first. New to the market, this company needs to introduce itself to the priority markets, distinguish itself from its competition, and create a brand with impact.

Solution

AllOut Marketing enhanced the company’s brand awareness and introduced its unique product offerings using successful medical marketing tactics. AllOut Marketing:

• Developed and managed a creative brand and event campaign strategy for a key medical industry tradeshow
• Selected and branded a buzz-worthy promotional item that drew a high level of qualified leads to the booth
• Enhanced the brand’s messaging with product technology education and attention-grabbing design
• Coached the company’s sales team on booth etiquette, key messages, and communication tools

Deliverables

In partnering with AllOut Marketing, the company achieved its marketing goals and received outstanding results. AllOut Marketing delivered:

• An integrated and branded annual event campaign theme
• National industry awareness through focused tradeshow strategy
• A distinguished brand identity that allows the product to stand out against the competition
• Focused sales messaging for the company use when communicating with its customers

Measurements of Success

AllOut Marketing exceeded client expectations by producing a successful event campaign with measureable results, including:

• A five-fold increase in booth traffic compared to previous years
• A 22% increase in qualified leads
• Rave reviews from industry peers and customers on its new brand and promotional item
• One-to-five return on their marketing investment

For more information on event campaigns, please contact us.