Merger-Driven Rebranding Case Study

Situation

An AllOut Marketing client is acquired by a multi-billion dollar international corporation. With significant saturation in the cardiovascular market, this newly-acquired company needs to maintain its brand identity, while complying with new corporate marketing standards and informing customers of the merger.

Solution

AllOut Marketing preserved the company’s brand identity within a new brand and satisfied new market and corporate requirements in several exciting ways. AllOut Marketing:

• Developed a transitional brand strategy that included print and electronic ads, tradeshow booths, sponsorships, product brochures, and industry presentations
• Created and managed a successful tradeshow campaign that announced the merger
• Established new corporate brand standards
• Rebranded all existing marketing materials utilizing these new standards

Deliverables

Through its partnership with AllOut Marketing, the company surpassed its marketing goals and received excellent results. AllOut Marketing delivered:

• An integrated and rebranded marketing, sales, and communications plan
• An exciting new positioning that attracted significant market attention
• National industry awareness through a focused tradeshow strategy
• A fresh advertising campaign introducing the benefits of the merger to the industry
• Focused sales messaging for the company to utilize when communicating to customers

Measurements of Success

Exceeding the company’s expectations, AllOut Marketing delivered measurable success with the rebranded marketing campaign, including:

• Cohesive brand awareness throughout the industry
• 22% increase in new customer sales
• Overwhelming verbalized support of the merger by industry and customers
• One-to-eight return on their marketing investment
• A standing room-only crowd at a large conference presentation