Product Branding Case Study

Situation

A medical company has a unique product that has not been differentiated from the competition. Relatively new to the market and with minimal brand awareness, this company needs to enhance the product’s brand identity and distinguish itself within the market.

Solution

AllOut Marketing enhanced the company’s brand identity and market share in several exciting ways. AllOut Marketing:

• Developed a creative brand strategy that combined product technology with brilliant design
• Simplified the brand’s messaging to highlight unique product benefits and features
• Created and managed a successful tradeshow campaign that launched the new brand
• Offered the company’s sales team a cohesive list of key messages and communication tools

Deliverables

Through its partnership with AllOut Marketing, the company exceeded its marketing goals and received outstanding results, including:

• An integrated and branded marketing, sales, and communications plan
• National industry awareness through a focused tradeshow strategy
• An appealing, eye-catching color palette for the brand and all corresponding materials
• A distinguished brand identity that allows the product to stand out against the competition
• Focused sales messaging for the company to deliver to customers

Measurements of Success

As a result of AllOut Marketing’s effective marketing campaign and brand strategy, the company received:

• 20% increase in new customer sales
• Rave reviews from industry peers and customers on its new image
• One-to-six return on their marketing investment
• Target market saturation at tradeshows

For more information on product branding, please contact us.