Powerful PR!
Public Relations (PR) is an effective yet low-cost way to make your company's presence known. Traditional PR (print, media) increases your company's visibility. And the World Wide Web has opened up a whole new array of PR opportunities. PR is one marketing element that no company, regardless of budget, can be without. If you are remiss in this area of your marketing plan, march-in like a LION this month with these hot PR ideas!
- Meet the Press – Create a list of the media sources you want to cover your company. Note reporter deadlines and preferred methods of communication. Use this information when submitting press releases. Respectful media relations will help you get ink!
- Announce Yourself – Increase your company's visibility with press releases. Send out releases announcing new clients, new employees, promotions earned, and awards won to local media and industry publications. Most newspapers and industry publications run these kinds of press releases at no cost.
- Create Buzz – Make news for your company by continually posting new information on your web site. Generate further interest in your web site by holding contests for potential clients online. Always publicize new content and upcoming contests on your site by sending email announcements to past, current and prospective clients.
- Broadcast Your Knowledge – Establish people within your organization as industry experts. Send out press releases announcing your people as experts on hot topics in the news. Work with organizations in your area to schedule these experts as speakers at upcoming events. Or coordinate your own event to showcase your company's expertise. Announce your involvement in these events in the media and on your web site.
- Get Your Address OUT THERE – Broadcast your web address everywhere - in email signatures, on voice mail, on business cards, letterhead, bumper stickers -and make sure there is always new information on your site to keep visitors coming back.
Use these hot PR tactics to increase your company's visibility. For more innovative ways to publicize your company, contact us.
— Posted 08/29/2002