Quick and Easy Tips for a Targeted Survey
You say you know your customer, but do you need to validate that you are bringing value to the customer relationship. Are you thinking about venturing into a completely different market?
If the answer is yes to either of the questions above, then a short and precise targeted survey may be just the quick and easy marketing tool you need.
- Who you ask determines what you get - Establish up front who the sample group will be. For customer value, sample customers and prospects in your current market. For that sparkling new market, create a profile of a new customer and only sample those customers that fit within that description.
- Interesting questions make for good data- Ask for information that is relevant to what you must know first. Keep the questions related to what you want to know toward the end of the survey. Get rid of all unnecessary questions. Begin the survey with interesting questions to grab the attention of the respondent.
- Short, short, and short - Long questionnaires are intimidating. Try to limit all questions to one page or structure the survey to take less than five minutes to complete. The goal is to receive completed surveys.
- What about analysis? - Provide questions that have a fixed number of responses for selection. Utilize a response rating scale that ranges from one extreme to the other, i.e., poor to excellent, strongly disagree to strongly agree. Use the assigned numerical ranking for later tabulation outcomes.
- Taste sample your survey - Send a selected, small number of people your available survey and have them test-drive it. Talk with them after they have completed the survey and probe for difficulties in understanding directions, interpretation of questions, and validity of concepts.
AllOut Marketing discovers market possibilities and delivers success. For more marketing tips on your hitting your market bulls-eye every time, contact us.
— Posted 04/01/2003