Don't Become A Marketing Horror Story!
Halloween is here and with it we have conjured up a helpful list of tips to prevent your company from becoming a Marketing Horror Story. Follow these AllOut Suggestions for Success:
- Avoid ALOOF marketing – Don't use advertising that renders you unreachable. We have all been dismayed by web sites and advertisements that offer little to no information on how to contact the company. It is not enough just to get your name out there. All your efforts should encourage and enable prospects to easily contact your company. Aloof marketing that does not foster direct interaction loses leads.
- Don't underestimate the importance of current and past customers – Putting all emphasis on finding new business overlooks potential sales to the buyers you already know. Take advantage of all possible leads - including the people you are already working with! Make sure to target all prospective customers- future, current and past - in your promotional strategy.
- Don't stop with the sale – Don't just send your current customers your newsletter and direct mail pieces - give them personalized follow up after the sale. Paying attention to customers after they have purchased your product or services secures existing sales and can create additional business. Checking in to ensure customers are satisfied can be the extra marketing step that garners return business and gets you word-of-mouth publicity for excellent service.
- Know your market – Neglecting to thoroughly research your market is dangerous. How can you effectively sell to an audience that you don't understand? Devote enough time to learning about your market so that you can promote your company appropriately and effectively.
Try these AllOut tricks to make marketing a treat. For more information, contact us.
— Posted 08/29/2002