AllOut Marketing Unveils New SurModics IVD Product and E-Commerce Website
St. Louis Park, Minn. (May 13, 2009) – AllOut Marketing, Inc. has designed, developed, and launched the new 348-page website, www.surmodicsivd.com, with integrated e-commerce and search engine optimized content for the SurModics’ In Vitro Diagnostics business unit.
“We chose AllOut Marketing as a marketing partner for their in vitro diagnostics marketing expertise. Because of our extensive and complex product catalog, we needed a firm that understands our target audience, product applications, and technology,” said Pamela Reed, SurModics, Inc. Senior Manager of Sales & Marketing. “We are very pleased with our new search engine-optimized website and our experience with the AllOut Marketing team.”
“Streamlined navigation, intuitive design, and search engine optimization (SEO) are crucial when designing this type of technical website,” said Ruth Lane, President and CEO of AllOut Marketing, Inc. “With a dedication to these features, AllOut Marketing developed an easy-to-browse e-commerce website, built specifically for the SurModics IVD audience. We are all very proud of the finished product.”
SurModics, Inc. is a leading provider of drug delivery and surface modification technologies to the healthcare industry. SurModics partners with the world’s foremost medical device, pharmaceutical and life science companies to develop and commercialize innovative products that result in improved diagnosis and treatment for patients. SurModics is headquartered in Eden Prairie, Minnesota and its SurModics Pharmaceuticals subsidiary is located in Birmingham, Alabama. For more information about the company, visit www.surmodics.com.
AllOut Marketing, Inc. is a full-service marketing and creative communications firm that offers highly specialized medical marketing expertise, ranging from market development to product commercialization. AllOut Marketing exclusively serves the medical device, biotech, and pharmaceutical sectors, providing marketing consulting, market research, web development, graphic design, event management, and public relations. To review our marketing case studies and creative portfolio, visit www.alloutsuccess.com.
For more information about AllOut Marketing and medical product marketing, contact Tristan Galvan at (952) 404-0800 or visit www.alloutsuccess.com.
— Posted 05/12/2009