AllOut Marketing Creative Director Named to Twin Cities’ “40 Under Forty”
Lane-Outlaw Awarded for Medical Communications Expertise, Work in Deaf Community
MINNEAPOLIS, Minn., March 26, 2010 – Minneapolis-St. Paul Business Journal has named Alicia Lane-Outlaw, creative director at AllOut Marketing, Inc., one of the most talented and influential young professionals in the Twin Cities. The magazine’s 2010 “40 Under Forty” awards were announced March 25 at a reception honoring the winners, selected from hundreds of nominees for both their professional and community impact.
Lane-Outlaw, 34, directs the creation of print and web communications for clients of AllOut Marketing, a Minneapolis marketing firm that specializes in serving the life sciences. With a degree in biology and a minor in visual arts from Lenoir-Rhyne University in North Carolina, Lane-Outlaw designed interactive medical teaching tools for the University of Minnesota’s Biomedical Graphic Communications department before joining AllOut Marketing in 1997. She assumed the top creative role in 2007.
“The fact that Alicia has the scientific knowledge, the design perspective, and technology know-how in one brain is very unusual,” said Ruth Lane, president and CEO of AllOut Marketing. “She is an exceptional professional, an active community leader and mentor.”
Deaf since the age of 18 months, Lane-Outlaw is president of the Minnesota Association of Deaf Citizens (MADC), where she invests up to 40 hours a month in communication and advocacy work. She has improved collaboration among the 10 percent of Minnesotans who are deaf through online/social media and through leadership of the longest-running deaf community news and events website. She helped launch a new deaf charter school in St. Paul by spearheading its marketing, and has advocated for deaf citizens in healthcare and legal settings to ensure they are provided sign language interpreters. She testified for 2009 legislation requiring state agency websites to be accessible to users with disabilities, and now trains others to meet those standards using low-cost features that also benefit mobile phone users.
“As a result of Alicia’s work, the Twin Cities [deaf community] has one of the best-organized networks for communication,” said Mary Hartnett, Executive Director of the Commission of Deaf, DeafBlind, and Hard of Hearing Minnesotans. “She works tirelessly to improve the lives of people who are deaf and hard-of-hearing.”
“With her strong network of contacts, Alicia is able to provide crucial information between the hearing and deaf communities in complex situations that impact the rights of deaf Minnesotans,” added Rick MacPherson, attorney with the Minnesota Disability Law Center.
Both the Commission of Deaf, DeafBlind, and Hard of Hearing Minnesotans and MADC have recognized Lane-Outlaw with earlier awards for her service.
“My goal is to galvanize Minnesota’s deaf community, to forge a stronger voice on issues important to us,” says Lane-Outlaw, who communicates with AllOut Marketing colleagues and clients using written English and American Sign Language interpreters. “Those like me—who see ourselves as a linguistic minority and embrace the rich culture within the deaf community—view the word ‘deaf’ as a positive label. We see our language and culture as equally valid.”
About AllOut Marketing™
AllOut Marketing, Inc. is a full-service strategic marketing and creative communications firm offering highly specialized, global medical marketing expertise. Founded in 1995, AllOut Marketing has partnered to launch over 500 products, providing marketing guidance ranging from market development to product commercialization. The firm’s comprehensive services include research and strategy, brand identity creation, web development/online marketing, public relations, trade show strategies, and print collateral, advertising, and marketing training.
To learn more about AllOutMarketing, see the AllOut Marketing website, follow @AllOutMarketing on Twitter, or go to the AllOut Marketing LinkedIn Group.
— Posted 03/25/2010
