International Medical Device Website
Challenge
Client requested their website adhere to strict FDA regulations, to target four distinct audiences, and have a design that could easily support multiple international languages.
Solution
Client partnered with AllOut Marketing to tackle multiple objectives:
- FDA regulatory compliance. AllOut Marketing worked with client’s regulatory team to develop a website that tracked all updates made and had a timestamp visible to all who used the website.
- Four distinct audiences. The website architecture was designed so that four different audiences could navigate easily throughout the site and find relevant information for which they were searching.
- Optimized for keywords. The website copy and content were developed for four different audiences and optimized for search engine success among the target audience.
- Future multilingual support. The website was coded specifically to support alphanumeric characters and was designed around a content management system that supported many languages, thus having an end product that was easily translatable into other languages for future translations.
- Multilingual support
- FDA regulatory compliance
- Content management system
- Distinct patient and physician navigation paths
- Standards-compliant HTML/CSS
