International Medical Device Website

Challenge

Client requested their website adhere to strict FDA regulations, to target four distinct audiences, and have a design that could easily support multiple international languages.

Solution

Client partnered with AllOut Marketing to tackle multiple objectives:

  1. FDA regulatory compliance. AllOut Marketing worked with client’s regulatory team to develop a website that tracked all updates made and had a timestamp visible to all who used the website.
  2. Four distinct audiences. The website architecture was designed so that four different audiences could navigate easily throughout the site and find relevant information for which they were searching.
  3. Optimized for keywords. The website copy and content were developed for four different audiences and optimized for search engine success among the target audience.
  4. Future multilingual support. The website was coded specifically to support alphanumeric characters and was designed around a content management system that supported many languages, thus having an end product that was easily translatable into other languages for future translations.

Medical device website
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  • Multilingual support
  • FDA regulatory compliance
  • Content management system
  • Distinct patient and physician navigation paths
  • Standards-compliant HTML/CSS

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