Diagnostics Product and E-Commerce Website
Challenge
A leading provider of drug delivery and surface modification technologies requested an updated, cohesive website with an e-commerce section for one of its thriving businesses. The website needed to effectively communicate product and regulatory information while displaying an extensive catalog of products, applications, and technologies.
Solution
Working closely with corporate branding standards, AllOut Marketing developed a 348-page website with a customized e-commerce backend that simplifies management of product and pricing information. The team also organized extensive product and regulatory information into an architecture capable of accommodating visitors at different points in the purchase process.
The website directs the target audience to make quick, knowledgeable purchases with succinct, search engine-optimized content. Highly-organized portals provide quick access to technical documentation and certifications.
To monitor site performance and traffic from search engines, custom reporting on analytics metrics was established. On a quarterly basis, AllOut Marketing reviews analytics, and provides SEO reports and recommendations for adapting the site to changing market conditions.
- Item selection and checkout functionality
- Product Samples Request Form
- Automated emails to customer service with order information
- Interactive Distributors Directory
- “Order Now” product search option
- Easy ordering directly from the product pages
- Technical Documents page for immediate access to FDA and legal compliance information
- Ongoing SEO reports
Category:
Web