Marketing Training and Certification for Professionals
Missed market opportunities, ineffective market launches, failed sales forecasts and wasted promotional dollars: a typical scenario when marketing professionals lack competencies in marketing and leadership.
I have tried hiring marketers from outside the industry, and they never work. I promote candidates into marketing from within the company because they know the industry. Unfortunately, they get on-the-job training; we don’t have time to teach them marketing. It’s a hit or miss gamble.”
—VP of Marketing, Medical Device Fortune 500 Company
The Marketing Distinction™ Program
Know who in your company has the knowledge and skills to be a marketer and has the potential to be a marketing star. The Marketing Distinction program measures the Marketing Mind™ of a current marketer and/or a potential candidate and develops the marketer/candidate into a Marketing Star™.
Marketing Mind: Identifying Your Own
Identify and measure the marketing and leadership competencies of your marketer with the assessment in Marketing Mind, the first phase of Marketing Distinction. After the assessment, you will receive a feedback report with statistics and a customized developmental plan.
Marketing Star: Certifying Your Own
With Marketing Star, ensure that your marketer is effective in producing marketing results. Identify both areas of mastery and areas for future development, and move forward in your marketing efforts with confidence.
Program Benefits
- Workshops and individual sessions available
- Six-month or twelve-month program led by a marketing expert
- Created specifically for your industry
- Tailored program developed from a competency gap analysis
- Areas of mastery and areas for future development are identified
- Based on best-practice marketing principles
- Certified by AllOut Marketing